A NEW lifestyle clothing brand opened its doors for the first time.

Joules held a special opening of a new store in Bond Street Shopping Centre, Chelmsford.

Every customer through the door on the day of opening will also receive 15% off any purchase made between Thursday 29th September to Sunday 2nd October 2016.

Tom Joule, Founder of Joules said: “We’re thrilled to be opening a new Joules store in Chelmsford.

"We are really looking forward to bringing our unique personality and style to the town.

"The new store will create 13 new jobs, which is great news too. We can’t wait to open the doors on the 29th of September”.

The store will stock the full Joules Autumn Winter 16 collection of men’s, women’s and children’s ranges and inspirational Winter ideas.